Black-and-white portrait of Marcela Campos

I make complex systems easier to understand.

I connect user insight with product direction to create clear, reliable experiences across software and hardware.

View résumé

What’s my “why”?

I’m curious about how people think, what slows them down, and what helps them feel confident. I listen closely, look for patterns, and turn those insights into product decisions grounded in real needs.

My background

My background spans industrial and digital design, with the past five years focused on UX and product experiences. I hold a Bachelor of Science in Industrial Design and a certification in User Experience Design.

That training shapes how I work where software meets hardware. A printer panel and a phone screen are not the same problem. Context, physical constraints, and the user’s state of mind all influence the experience.

What I do now

I’m the sole designer across Strikeman and Radenso, shaping product direction from early research through implementation.

  • Product directionFrame problems, align priorities, and turn business goals into focused product decisions.
  • Research and validationPlan usability studies, uncover patterns, and translate findings into actionable improvements.
  • Systems and deliveryDesign across embedded UI, mobile, and web while building shared systems that support engineering.
Based in
Cincinnati, OH & Northern Kentucky, or “Cincitucky,” as I like to call it.
Tools
Figma, Miro, Adobe XD, and Userlytics

Making, learning, moving, and playing.

During my free time, I like to crochet and lift weights. I started learning to play the violin in 2025, and I love getting friends together for board games.

Crochet

I enjoy the tactile rhythm of turning small, repeated stitches into something useful.

Violin

I started learning in 2025. It’s a lesson in patience, listening, and improving one note at a time.

Lift weights

Strength training gives me a focused challenge and a reliable way to reset.

Board games

I love sharing a table with friends for a little strategy, conversation, and friendly competition.

Have a complex product that needs clarity?

Let’s talk about how research and thoughtful product design can move it forward.