Black-and-white portrait of Marcela Campos

I’m an ally to my users.

I listen closely, look for patterns, and turn what I learn into thoughtful product decisions.

View résumé ↗

What’s my “why”?

I’m passionate about understanding how people think and what drives their actions. I love uncovering patterns in their daily digital interactions and behaviors. By observing and having meaningful conversations, I piece together insights that help me create user-centered solutions tailored to their needs.

My background

I have a Bachelor of Science in Industrial Design and a certification in User Experience Design. Being a hands-on person, I’ve always loved creating—and even more so, designing things.

That industrial design training is why so much of my work sits where software meets hardware. A printer panel and a phone screen are not the same problem: one gets used with dirty hands, under time pressure, by someone who would rather be doing anything else.

What I do now

I’m the sole designer across Strikeman and Radenso, which means the scope runs wide—on-screen interfaces for hardware, a companion mobile app for a radar detector (ask me about this project—I loved working on it), websites, a shared design system, plus the research and usability testing that keeps all of it user-centered.

Based in
Cincinnati, OH & Northern Kentucky
Focus
Embedded UI, mobile, and web
Tools
Figma, Miro, Adobe XD, and Userlytics

Making, learning, moving, and playing.

During my free time, I like to crochet and lift weights. I started learning to play the violin in 2025, and I love getting friends together for board games.

Crochet

I enjoy the tactile rhythm of turning small, repeated stitches into something useful.

Violin

I started learning in 2025. It’s a lesson in patience, listening, and improving one note at a time.

Lift weights

Strength training gives me a focused challenge and a reliable way to reset.

Board games

I love sharing a table with friends for a little strategy, conversation, and friendly competition.